Privacy Policy

How we collect, use, and protect information when you use True Smile Alliance.

Overview

This Privacy Policy explains how True Smile Alliance collects, uses, and protects information when you visit our website or submit an appointment request. We designed this policy to be readable and specific—so you know what to expect.

Information we collect

  • Information you provide: name, contact details, ZIP code, availability preferences, and any details you include in your request.
  • Device and usage data: approximate location (based on IP), browser type, pages visited, and basic analytics needed to keep the site reliable.
  • Communication records: if you contact us, we may keep records of messages and responses for quality and support.

How we use information

  • To process and respond to your appointment request and communicate next steps
  • To provide customer support and resolve issues
  • To improve site performance, security, and user experience
  • If you opt in, to send SMS notifications and/or marketing messages (you can opt out at any time)
  • To comply with legal obligations and prevent fraud or abuse

How we share information

We do not sell personal information. We may disclose information in limited situations such as:

  • Service providers: vendors that help operate our website, communications, analytics, or security, under contractual restrictions.
  • Legal and safety: when required by law, subpoena, or to protect the rights, safety, and integrity of users and our services.
  • Business changes: if we undergo a merger, acquisition, or asset transfer, information may be transferred as part of that transaction.

SMS and email preferences

If you opt in to SMS, message frequency varies. Msg & data rates may apply. Reply STOP to cancel or HELP for help. If you opt in to email, you can unsubscribe via the link in any email.

Cookies and analytics

We may use cookies or similar technologies for basic site functionality and performance measurement. You can adjust browser settings to limit cookies, though some features may not function properly.

Data security

We use reasonable administrative, technical, and physical safeguards designed to protect information. No system can be guaranteed 100% secure, but we work to reduce risk and respond appropriately to issues.

Data retention

We retain information for as long as reasonably necessary to (a) respond to requests, (b) provide support, (c) maintain records for security and operational purposes, and (d) comply with legal obligations. Retention periods vary depending on the type of information and how it is used.

Third-party links

Our website may contain links to third-party sites. We are not responsible for the privacy practices of those third parties. We encourage you to review their policies before providing information.

Children’s privacy

This site is intended for adults. We do not knowingly collect personal information from children under 13. If you believe a child has provided us information, contact us and we will take appropriate steps to address it.

State privacy rights

Depending on where you live, you may have additional rights related to your personal information (such as access, correction, deletion, or opting out of certain processing). To submit a request, contact us using the information below. We will verify and respond as required by applicable law.

Health-related information and HIPAA

True Smile Alliance is not a healthcare provider and this website is not a patient portal. Information you submit may relate to dental services you are seeking, but it is handled for coordination and support purposes. If you need to share sensitive medical or dental records, we may direct you to provide them through a provider’s official process.

Do Not Track

Some browsers offer a “Do Not Track” (DNT) signal. Because there is no consistent industry standard for responding to DNT, we do not respond to these signals at this time. You can still control cookies and tracking using your browser settings.

International visitors

If you access this site from outside the United States, you understand that information you submit may be processed and stored in the United States, where privacy laws may differ from those in your location.

Not medical advice

Information on this site is provided for general informational purposes and is not medical or dental advice. For diagnosis or treatment decisions, consult a licensed dental professional.

Your choices

  • Opt out of SMS by replying STOP
  • Unsubscribe from emails at any time
  • Request access, correction, or deletion where applicable by contacting us

Contact

Questions about this policy? Contact us at smile@truesmilealliance.com or call 850-845-8380.

Last updated: January 2026